Amy Kitchingman represents a new generation of women who move beyond image and into authorship of their own narrative. From the global modelling stage to live television on DXB Today, her journey reflects a quiet but powerful shift toward intention, discernment, and voice. With a refined sense of purpose, she is not only seen—but heard, shaping conversations with clarity, depth, and modern elegance.
At what point did you feel that you stopped being an “image” and became the author of your own narrative?
I think that shift happens quietly before it ever becomes visible. For a long time, especially after winning Miss Great Britain and working as an international model, I was very aware that I was being seen—but not always heard. You’re representing brands, embodying a look, stepping into roles that are often defined by others.
The turning point came when I stepped into television, particularly with DXB Today on Dubai One. Live broadcasting doesn’t allow you to hide behind an image—you have to think, react, lead conversations. That’s when I realised: I’m not here just to present a version of myself, I’m here to shape what I stand for.
It wasn’t a dramatic moment, more a gradual understanding that my voice carried weight. And once you feel that, you don’t really go back to being just the image.
You speak about the shift from “being seen” to “seeing for yourself.” What exactly changed in your perception of the world?
When you start out, especially in modelling, you’re often looking outward—what works, what’s accepted, what gets approval. It’s very external.
Over time, travelling, working with global brands, interviewing people from all walks of life, I began to trust my own taste more. I stopped asking, “Is this impressive?” and started asking, “Is this meaningful?”
That shift has completely influenced my career decisions. Whether it’s a project, a collaboration, or even the kind of stories I want to tell on DXB Today, I’m much more selective. I’m not interested in everything—I’m interested in the right things.
That’s where the idea of being a curator comes in. It’s not about doing more, it’s about choosing better.
What internal criteria help you distinguish the authentic from the superficial?
You develop a kind of instinct for it. Real quality doesn’t need to announce itself loudly—it’s consistent, it’s considered, and it holds up under scrutiny.
I always look at intention. Why is this being created? Is it driven by substance or just visibility? In my industry, it’s very easy to dress something up beautifully without depth. But when you’ve worked behind the scenes—on shoots, in kitchens with chefs, in production—you start to see what’s real effort and what’s just surface.
Authenticity also feels calm. It doesn’t chase attention, it naturally commands it.
Behind your impeccable image, there’s clearly discipline. What forms the foundation of that resilience?
A lot of it comes from how I was raised—very grounded, very “get on with it.” That Northern mindset of no excuses has stayed with me.
But discipline also becomes a choice, especially in the industry I’m in. There’s constant travel, long filming days, high expectations. You have to build habits that anchor you—fitness, routine, looking after yourself properly.
And yes, part of maintaining that “impeccable image” is also knowing when to invest in expertise. I’ve been fortunate to work with Dr. Khaled El Mawla, who understands subtlety and refinement. For me, it’s never about changing how you look—it’s about maintaining and enhancing in a way that still feels like you.
Ultimately, resilience is a combination of structure and self-respect. You show up for yourself, even when no one is watching.
What is the next stage you envision for yourself now?
I think the next stage is expansion—but very intentional expansion. I’ve moved from modelling into television, and now into a space where I’m shaping conversations and taste.
What excites me is building something that goes beyond just being on screen.
A brand, a platform—something that people can connect with, trust, and buy into, whether that’s through content, partnerships, or even my own ventures.
I don’t feel like I’m starting over, I feel like I’m building on everything I’ve done so far. Every experience—from Miss Great Britain to global campaigns to DXB Today—has given me a layer.
Now it’s about bringing those layers together into something that feels distinctly mine.
Model: @amyk.tv
Photographer: @yes.stark
Makeup and hair: @bethanyleah_mua
Stylist: @leaachahine
Aesthetics by Dr Khaled: @dr.khaledelmawla
