Writer, entrepreneur, and modern visionary Andela Raković has built a world where art, intellect, and feminine power merge in perfect harmony. From her acclaimed novels to her luxury ventures such as AR Hotels and Mommy&Me Beauty Lounge, she transforms ideas into immersive experiences. Andela opens up about the moments that defined her path — from discovering her voice to building a legacy of beauty, strength, and soul.
Your life feels like a movie written by your own brilliant script. Which three scenes from that film would you love to watch over and over again?
If my life were a film, there are three scenes that define the entire narrative of who I am — three turning points of destiny I would watch on repeat, knowing they shaped not only my journey but the woman I became.
The first scene is lit only by the soft glow of a lamp and the silence of night. I am writing my very first chapter. In that moment, I’m not simply putting words on paper — I’m discovering my voice, my purpose, the true essence of my being. It is the birth of my soul as a storyteller.
The second scene begins with the sound of a suitcase closing. I am leaving everything behind — my comfort, my country, the version of myself I had outgrown. I land in Germany not as a dreamer but as a woman determined to build her own destiny. That was the moment I stepped into the world of business, carrying nothing but courage and vision.
The third scene is the most sacred. I am holding my child for the very first time. In that breath, time stops. It is not merely a moment of life — it is the instant I understood creation, love without condition, and a new form of power. That day, I didn’t just become a mother; I became the protector of a future generation and the author of a greater legacy.
These three scenes are the axis of my existence: the birth of my voice, the birth of my independence, and the birth of unconditional love.
You combine writing, business, and female leadership. What helps you stay in your feminine energy without losing your strength in a world driven by rationality and control?
My strength has never come from suppressing my femininity — but from honouring it. Writing keeps me connected to intuition, emotion, and that invisible realm where ideas are born before they take form. Business, on the other hand, provides the structure to turn those visions into reality.
What keeps me grounded in my feminine energy is the balance between the two:
• I lead with intuition, not impulse.
• I build with strategy, but I create from soul.
• I stay soft enough to feel, yet powerful enough to act.
The world often confuses femininity with weakness. To me, it is the highest form of power — the source of life, creativity, love, and vision. My femininity is not what I protect; it is what protects me.
Your novel Born Under the Same Star is a love story born in Dubai. How much of it is fiction, and how much comes from your own experience? What does Dubai mean to you personally?
Born Under the Same Star is a love story that dares to challenge every boundary — cultural, religious, and social. It is not merely a romance; it is a rebellion against everything the world says should keep two souls apart. A Sheikh bound by tradition and a flight attendant born in the sky — two destinies that should never intersect, yet collide with the force of fate.
While the plot is fictional, the emotions are deeply personal. I have always believed that true love doesn’t ask for permission — it writes its own law. Their different faiths, their different worlds, the immense power imbalance… these are not obstacles, but catalysts for a higher kind of love.
Dubai, for me, is the only place where such a story could exist. It is the city where the impossible becomes reality — where desert meets sky, where dreams meet destiny. Dubai didn’t just inspire this story; it gave it a pulse. It showed me that love, when written in the stars, is stronger than any rule ever made by man.
AR Hotels, Mommy&Me Beauty Lounge, and your upcoming beauty line — in each of your projects there is sensuality, intelligence, strategy, and luxury as a form of art. What became the foundation for this unique synthesis?
The foundation of all my projects is one belief: luxury is not an industry — it is an emotion.
Every brand I create begins with a feeling I want to awaken in others. Sensuality comes from experience, intelligence from the structure behind it, strategy from long-term vision, and luxury from the intention to elevate everyday life into something extraordinary.
I don’t build businesses to sell services — I build universes that women can step into.
AR Hotels is not just hospitality — it is sanctuary.
Mommy&Me is not just beauty — it is identity, softness, and rebirth.
My upcoming beauty line is not about products — it is about ritual, femininity, and power.
Everything I touch must have a soul. Luxury, for me, is a language of emotion, elegance, and legacy — the signature woven through every project I create.
You’re creating an imperial universe of brands with women at its core — a legacy of grand scale. What would you like people to say about you a hundred years from now?
A hundred years from now, I don’t want to be remembered merely as a woman who built brands — I want to be remembered as a woman who reshaped the narrative of what a woman can be.
My latest novel, The Last Italian Queen, is not just a story — it is a declaration of that vision. It follows a woman born between two worlds, Italy and Montenegro, who through intelligence, elegance, and strategic brilliance changed the course of nations. She embodies the woman I believe in: one who leads with grace, transforms with vision, and leaves behind a legacy that shifts culture itself.
If people speak my name a century from now, I want them to say:
“She made women believe in their own destiny again. She showed that a single woman — with a pen, a dream, and an unstoppable spirit — can change countries, industries, and generations.”
I want my life and my work to stand as proof that the era of the empowered woman did not begin with history — it began with us.
Model: @andjela.le
Make up and hair: @mommyandme_spa
Beauty expert: @marijasbeauties
Stylist: @miljana_milingva
Photographer: @meridzejnphotography
Place: @arhotels.eu
