Chic Dubai Magazine - Elena Lamberti is creating the new collection “Own the World” by ELLAMBERTO

ELLAMBERTO’s relationship with modern femininity was never built around softness alone. From the very beginning, Elena Lamberti approached fashion as a language of strength — a balance of discipline, sensuality, and inner presence.

Now, the designer is working on the creation of a new collection titled Own the World, set to be presented this autumn. Created between Asia, the Middle East, and Europe, the collection reflects a woman who moves through the world with confidence — a woman whose elegance is born from inner power.

For Elena Lamberti, fashion is not only about clothing. It is about energy, perception, and the emotional impression a woman leaves behind when she enters a room. With Own the World, the central idea was to create a wardrobe that feels cinematic while remaining wearable: sharp silhouettes, flowing evening fabrics, precise tailoring, sculptural lines, and pieces designed to embody confidence without sacrificing femininity.

The collection draws inspiration from the atmosphere of global metropolises — from the lights of Hong Kong and Dubai to the energy of New York at night — bringing together sensual glamour and modern strength into one cohesive vision. Rather than following temporary trends, Own the World focuses on creating timeless statement pieces that become part of a woman’s identity.

At the center of the collection lies the idea of presence. Not loudness, not excess — but the kind of beauty that naturally commands attention. Elena Lamberti describes the collection as a reflection of women who are unafraid to take up space, build their own future, and move through life with intention and strength.

This season marks a new chapter for ELLAMBERTO — one focused on international expansion, a stronger visual language, and the creation of a recognizable universe around the brand.