Chic Dubai Magazine - Eva Levieva: Refined Design, Bold Spirit, Effortless Individuality

Eva Levieva is a designer whose world harmoniously blends sport, music, fashion, and education. Her creations embody both the strength of an athlete and the sensitivity of an artist — always striving to convey freedom and beauty

Your life seamlessly intertwines business, sport, music, fashion, and education. What connects all these paths within you? And which inner roles do you play most often — businesswoman, educator, artist, designer, athlete? Who takes charge in moments of crisis?
It’s true — my life is a fusion of diverse passions. I believe they’re all linked by a shared drive for self-realisation. I’m always seeking new ways to express myself, with each of these paths contributing to that journey. Rhythmic gymnastics instilled discipline and willpower in me; music and fashion speak to creativity and aesthetics, while education embodies growth and new opportunities.

I would say that within me resides a dreamer-designer, perpetually imagining and crafting something new. But in difficult situations, it is the athlete within me who takes charge — acting with precision, much like in a competition.

You run a sewing production focused on bespoke clothing — meaning everything is highly personalised. Who is your ideal client? How does she live, and how does she wish to dress?

My ideal client is a self-assured woman, certain of what she desires from life. She values comfort and individuality. Perhaps she’s involved in the arts, in dance, or is simply on a journey of discovering her own unique style.

For her, clothing must instil confidence and ease in any situation. She refuses to blend in — she strives to stand out. And I am here to help her realise that.You study acting, take vocal lessons, and play the piano. How does music influence your sense of style and inspire your collections?

Music is my main source of inspiration. The moment I start listening, new ideas for collections begin to take shape. Classical music, in particular, inspires elegant and delicate looks. My vocal training and acting classes have also shown me how clothing can influence a person — their posture, their walk, even their mood.

I want to create clothing that helps women unlock their potential and feel confident on the stage of life.

How did you learn to balance the inherent irrationality of being a creative with the structure of entrepreneurship? Do you have an “inner schedule”?

That’s probably the most difficult question! Professional sport taught me discipline and routine, but creativity needs freedom and spontaneity. I’ve found a compromise: I work with a plan, but I always leave space for improvisation.

The key is not to be afraid to experiment and try something new.

How did your journey into fashion begin — with admiration for someone or a desire for self-expression? Launching your own fashion brand seems just a matter of time. Imagine it’s happening right now — what is the very first feeling you want to evoke in a woman wearing your piece for the first time?

It all started with a desire to express myself. I wanted to create something of my own — something unique that reflects my inner world. I adore fashion and dream of launching my own brand.

I picture a woman putting on one of my designs for the very first time… I want her to feel confident, beautiful, and free. To look in the mirror and think, “I can conquer anything.”